Honor, a leading smartphone e-brand under the Huawei Group, recently kick-started its #YehDiwaliHonorWali campaign this festive season. Honor launched a new brand film for the campaign which aims to highlight the bond with their special ones which have faded away with time. Diwali is a festival of Homecomings, get-togethers, celebrations and shared joy. This Diwali, Honor intends to break the barriers of hesitations between the loved ones and extend a hand of friendship.
Speaking on the film, Suhail Tariq, CMO, Huawei India, said, “The season of Diwali is always a time for celebration, and we at Honor are here to celebrate the bond which Indians have with their loved ones. Through this campaign, we want to highlight the uniqueness and importance of each relationship that we tend to have forgotten in our monotonous lives. Diwali is all about the oneness of family, friends, celebrations and traditions and Honor is a brand for the Brave. So, this Diwali we aim to break the barriers and initiate a new beginning towards those lost friendships and get the festivity back in the festival of lights.”
Diwali is all about celebrating the festival of light with the loved ones. But somehow in today’s times, all are marooned and cocooned in their own islands. The family might be together in a room but everyone is waiting to break out to their plans. The youngsters have their own plans for playing cards, parties; parents are busy with their lives, away from the reality of their family’s lives. This is adherently not only a reality about families, but this extends to the relationship with friends and partners. The ability to look into the lost spaces and fill the gaps by extending a hand of friendship is what this film aims to focus on. Honor ventures in this ‘brave space’ of breaking this status quo and the film primarily highlights how a son and father come out from their usual space to celebrate life. So, celebrate this Diwali together by asking things which haven’t been asked before, break the mould and create magic with Honor.
To watch the film, visit: https://www.youtube.com/watch?v=5KOkyB-1tu4&t=14s
The film has been produced by Motivator (Group M Media India Pvt Ltd) in association with Shashi Sumeet Productions Pvt. Ltd